The article i was 'Is radio about to disappear off the dial?', in the article the question is discussed, podcasts, and listener figures of both are discussed.
I learnt from this article that even 60 years in the mid 1960s the end of radio was being predicted as it was thought by many new, mainstream technologies specifically televisions would replace radio, which shows that people have been questioning if it is about to disappear off the dial for decades.
RAJAR (Radio Joint Audience Research) share data with radio providers ie the BBC and provided the information in this article, which is important as i learned that radio mostly makes money via sponsorships and advertisements and the amount per each of these is heavily affected by listeners statistics.
I've learnt that most young people don't listen to radio, with only 50% of 15-24 year olds having listened to radio in late 2023 and compared with 63% of 25-34 year olds who listened it decreasing in popularity amongst young people, although in the first quarter of 2023 88% of the UK tunes in radio each week and average spend 20.5 hours listening to live radio a week so it is still very popular despite a decline amongst younger demographics.
Podcasts are a big competitor of radio amongst young people, as they prefer on-demand nature over scheduled programming of radio, with 9.4 million people in the UK listening to podcasts (although it is hard to get figures as many places host podcasts and most data is gathered via engagement on social media and email). They can also be downloaded, unlike radio, which makes them more flexible than radio another factor in its increasing popularity, and are more 'off the rip' than radios as radios can be tuned into by anyone so must follow a standard and limitations in topics. However radio is not dying to some as 33% of adults listen to radio via phone or tablet at least once a month, and there are lots of local radio stations in the UK engaging their local communities, for example there are 187 local stations in London alone!
To answer the question posed in the article's title, radio is here to stay and is still popular amongst young people for quite a few reasons such as the versatility of genres in radios, the adaptability of radio, the passion for radio itself and local radios appealing to local audiences and their shared culture capital.
Stranger Things and Deutschland 83 Trivia
Stranger things is heavily inspired by the films, and fiction of the 80s and the showrunners, the duffer brothers were kids in the 80s, so personally influenced by the 80s as that is the cultural capital they have. The show references the culture of the 80s to create immersion in an idealistic 80s setting, with references to Dungeons and Dragons in episode 1 for example was very popular being made only 6 years prior in 1974 and the scene of the boys playing it being a reference to ET (1982) a popular 80s film where it also intros its lead characters with them playing Dungeons and Dragons.
Deutschland 83 is set in the early 80s specifically 1983 because that is the height of the cold war arms race between the USA, and its 'allies' and the Soviet Union and it's allies. This adds a sense of tension to the spy thriller as any potential wrong could lead to nuclear war, especially as many nuclear weapons were held in West Germany where the MC, Martin operates as a spy.
No comments:
Post a Comment